The WoW Token currently sells for about 266,760 gold in the US region. The live price and full history are shown on this page and update throughout the day.
WoW Token Price
FAQ
Yes. This page charts the Token's price history so you can see how its gold value has trended and pick a good time to buy or sell.
Classic Era realms don't use the WoW Token, but later Classic versions such as Wrath and Cataclysm Classic do — and we show their Token prices where available.
A WoW Token costs $20 USD (or the regional equivalent, e.g. €20) from the in-game Shop. You then sell it on the auction house for gold at the current Token price.